This news is not surprising, especially for experts in media technology and social, this prediction even falls short especially with the results of this year, and only in our country, during the second quarter more than 102 million users purchased a cell, of which 42.3% were smartphones.
87So with those sales and access to mobile devices, forecasts that give the experts in the world of advertising, more specifically digital advertising is a stratospheric increase to exceed 87% when it comes to advertising investment, specifically in the area mobile devices. It is estimated or rather is projected to reach only in our country millionaire numbers when it comes to mobile advertising with an investment of $ 172.8 million, only in Mexico.
But because it happens this phenomenon, because now the big companies invest a good part of their budget on digital platforms, well, I think the answer is very obvious and do not need a crystal ball or be an expert in the area. Remember that we are living in a technological unprecedented phenomenon in which we are all connected to the cloud, internet, social networks, instant messaging. While there is still a big gap to achieve this mobility technology and 100% of users with smartphones have all 3G or 4G connection, the ability to connect via WiFi makes all are connected to the virtual world at least in many moments of day.
So now the task of companies is to be in the world of connection where the consumers are.
Recent studies on habits and consumption of new generations make clear that today the way we do business and sell, is through connections, either by generating communities and reputation on line in popular social networks or using mobile advertising , whose format is very different from traditional advertising, even talking about traditional banners on the internet.advertising .
Now everyone has a smartphone, a tablet and not only that, spend all their time online, on a computer or with the famous mobile devices that allow 360 ° connection to the world.
Indeed, if a marketing or advertising strategist, wants to sell something, now it is through the Internet, but especially mobile advertising. Remember that the millennials live connected to the virtual world and all your purchases are based on this new and exciting medium. Speaking of post-millennials, the generation z, or rather the last few generations, they also live and buy based on this digital consumption data, information and photos.
I guess analyzing these numbers and these strategies was the logical and final step by which social networks integrated within their functions, a call to final action, the button buy is one of the endpoints in the evolution of marketing and digital advertising .