Why a brand is more than just a logo

When you hear the name of a business, a thousand things linked with that business probably fly through your brain. The logo of the company, the sights or smells associated with it, the look of the products and the way that they make you feel. You might even think about a person who helped you. All of these things together make up the brand of the business. A Brand Strategy Agency will help their clients to refine and define all of these areas that we have mentioned. Really Helpful Marketing Brand Strategy Agency will help brands to become more visible, but in a consistent way that helps to build up a strong brand image and, most importantly, customer loyalty.

Image credit

When you think of a well-known brand such as McDonald’s, you will think of the golden arches logo as well as the package that is used, the music that accompanies the adverts, as well as the taste of the food. You might also think of the uniform that the staff wear and the toys that are given out with each happy meal. All of these things come together to create the overall brand. Equally, if you think about Yankee Candles, you will probably be able to recall some of the smells that you associate with their products and stores.

Image credit

If you are thinking of starting your own business, or you want to get serious about marketing your existing one, you will need to be clear on all the aspects of your brand and be able to connect with these. By knowing what your values are and what tone of voice you want to use, you will be able to create messages that match your brand. Equally, you need to think about the colours that you want to use in your marketing. These will often be a palette that is complementary to your logo colours.

In order to be able to successfully achieve this, you will need to know what your business proposition is and how you differ from your competitors. This is also where you would look at what your USP is. Next, you will look at your target audience and take stock of the kinds of things that these people typically enjoy, what issues they may have that your products and services can help solve, and where these people are hanging out. Once you have identified whether your audience likes to receive newsletters or whether they are trawling through Facebook or Instagram, you can then start to hone your marketing message and share this on the relevant platforms.