What are the basics of web design?

When you’re ready to update your website or design a new one, you’ll need to grasp the basics of web design. Here are some of the most important factors:

Good design – The overall aim is to provide good design which include working links, ease of navigation, correct grammar and spelling, as well as pages that work effectively. These are the foundations on which images, video and colour can be added.

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Layout – This is more than the design but involves how the elements of good design are laid out on a page. How elements are positioned on a page form the basis for the navigation, where the images will be placed and the position of text on the page. For help with Web Design Edinburgh, go to https://www.design-hero.com/web-design/local-web-agency/edinburgh

TypographyThe fonts chosen will have a big impact on the look of a page. Consider the way the font looks, as well as how it will appear on the page. It needs to be easily readable, concise and accessible to a range of different viewers.

Colour – Colour evokes emotion, so the shades you choose are important to your customers. If the brand or logo has specific colours, it is a good idea to utilise these in the design of the website. This helps to create flow between your media, ensuring a strong brand personality.

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Navigation – The way visitors move around your site must be logical and well structured if you want them to stay. It must be easy and intuitive to move around and simple for visitors to find the information they require.