Once, when the malls were tiny little ants that made their way into a scarcely existent textile market, seamstresses and dressmakers were the best advisers of most women.
They looked for the design of the clothes in the magazines, they bought the cloth and they went to them to finish the work. Thus women could dress in the image and likeness of the stars of the cinema or music.
Years later, in the era of consumerism, the counterfeits of the most popular fashion accessories and accessories were born.
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A scourge that involves significant losses for brands (in the eighties an essay on fashion philosopher and sociologist German George Simmel in which he explained that when the lower classes mimicked the upper, the latter began to lose interest was published by the Things that previously enjoyed) and that has led to the birth of mafias that control from the production to the immigrant who is forced to sell bags on the street in order to earn some money.
Now, in the middle of the digital era, and perhaps influenced by the birth of fashion blogs, we have moved on to a new concept: cloning. What is meant by cloning? These are garments launched by low-cost fashion chains that mimic, with some nuances, what are supposed to be great best-sellers of luxury brands. The price and the right design usually turn those products into great sales successes, which sometimes eclipse the original.
Within this new concept, we now also find a variant of house-to-house: it occurs when low-cost firms are copied from one another and even within the same group. Do you know these practices?
