Videos React kind we know a while ago; They were popularized by The Fine Brothers (Ben Fine and Rafi Fine) and show the reaction of a group of people to certain types of content. For example, elders trying to play GTA V .
The popularity was so great that React Fine Bros. had an idea: create an entire franchise around as show called React React World and thereby license it to anyone in the world wants to be part of the program. React occurs locally in California but The Fine Bros. wants to take it further with an idea that looks great on paper.
And what happened? The Fine Bros. that is losing many subscribers to its YouTube channel and the reaction of people (never better) has been completely negative.
The rejection was that they had to launch a second video explaining well the scope of the licensing program; basically, that React as such is similar to American Idol or Burger King brand. “If someone wants to found a fast food restaurant, you can create your own brand and be very successful, but if you really like Burger King can join them and access their menu, logos, recipes, promotional support. With React World it is exactly the same. “
“Yes, we have registered as trademarks many other companies because we want to protect our brands,” explains, “but we will not go chasing anyone to lower their videos.”
In short, The Fine Bros. argue that this is nothing more than a confusing the public.
Public vs. Fine Bros, who is right?
World React as such did not seem a bad idea and license type model is probably similar to other shows that are created in one country and which local versions are created; a good example would be American Idol, The Voice, or all those type reality show programs globally.
Anyone interested in licensing React World and produce content the same style, could take several benefits. For example:
- First and most importantly the brand license. If I create a video excellent production level and call it “Reactions in LATAM” insurance would be less successful than a video called “React World Latin America” to use the logos and names of the original program.
- Fine Bros. could be responsible for disseminating that material with a fairly significant extent given the 13 million (and down) of its FBE channel subscribers and 5 million subscribers React channel.
- The price to pay would be a percentage of the profits, which would go directly to the accounts of Fine Bros.
Above, does that sound right? Yes. The real problem is that Fine Bros. chose the worst way to make the announcement maybe.
It’s more likely the worst was to have made the announcement. The company has already registered almost all its programs as marks – what anyone would do so to protect his thoughts and nothing ever happened. If “silent” the announcement of the creation of World React and left him waiting until after they have been completed the registration process , things could have been a little different.
Meanwhile, in The Fine Bros. they are probably waiting out the storm and everything returns to its relatively normal channel. It is very likely that many of the subscribers who never lost back, but people on the internet quickly forgotten and anger will last until the next “video” published days after the chaos and already has more than 1.2 million views on YouTube .
Final measure: Fine Bros. canceled World React
At dawn, Ben and Rafi Fine took the most drastic decision of all and canceled React World . Not only that, also rescinded the trademarks of their programs marks and even offered apologies for what happened.
“The concerns of people about React World are you understood and, in the same way, that relate to some of our past mistakes regarding ask down from YouTube videos. Therefore, it makes sense that there is distrust, but from now on we are sure of that actions speak louder than our words.”
“React”, “Kids React”, “Elder React” and the like are no longer registered Fine Bros. brand and with it, an end to what on paper seemed like a good idea . But the public said the opposite.