Display ads are a key component of online advertising, designed to capture the audience’s attention and promote products or services. Unlike text-based ads, display ads use visual elements such as images, videos, and graphics. Here, we’ll share what display ads are and how they work.
How Display Ads Work
Display ads are delivered through ad networks, which help advertisers place their ads on websites that offer space. Advertisers use these networks to target specific audiences, bidding for ad placement based on keywords, interests, and demographics. The ad network then uses algorithms to show the ads to the right people at the right time.
Types of Display Ads
1. Banner Ads
These are the most common type of display ad, appearing on websites as rectangular or square boxes. They can be placed at the top, bottom, or side of a webpage. Banner ads use images and text to communicate the advertiser’s message
2. Video Ads
Video ads are short, engaging video clips that play on websites or platforms like YouTube. These ads can run before, during, or after video content and are effective for catching a viewer’s attention quickly.
3. HTML5 Banner Ads
HTML5 banners, like those at //thebannermen.com/banners/animated-ads/html5/, are a modern, interactive type of display ad. These banners are built using HTML5 technology, allowing for more advanced features like animations and interactions.
Unlike static image banners, HTML5 banners are dynamic and can adapt to different screen sizes and devices. They are particularly useful for creating ads that include moving elements or layers of content.
Benefits of Display Ads
One of the main benefits of display ads is their wide reach, allowing businesses to show their ads to a large audience. Advertisers can also target specific groups based on interests, age, location or browsing habits, making the ads more relevant to potential customers.
Display ads help build brand awareness by repeatedly exposing audiences to a company’s message, even if they don’t click on the ad right away. Display ads are also cost-effective, as advertisers can set budgets that suit their needs and only pay when someone clicks on the ad.
