Any pubgoer knows that the beer mat is an essential table accessory which is used to prevent drink spills and condensation from damaging furniture. They’ve been around for more than a hundred years and come in a wide and colourful variety of designs and these days, are used as a clever marketing tool. Brands which want to be noticed have realised that having their own personalised beer mats means they can reach customers in a simple way.
Beer mats are even a popular collectable – commonly referred to as tegestology, the act of collecting unique beer mats is a hobby for beer connoisseurs. Here’s our guide on how to design a good beer mat.
High-quality graphics
The quality of images and graphics used can make all the difference in how customers perceive your brand and if you use good quality ones, it will create the right first impression.
Choose your font carefully
Your font needs to be easy to read and clearly legible, so choose carefully. For advice, you could consult a company such as //wedoprinting.ie/product/custom-printed-beermats which specialises in personalised beer mats.
Reflect your brand
You want to reflect your brand, so choose the right design, one which is in line with your whole ethos. Think about colours and logos and make your beer mat unique.
Call to action
There’s no point having a personalised beer mat without letting people know how to get hold of your product, so make sure you include relevant contact information on it, whether that’s a website, social media hashtag or phone number.
