Why business signage is a powerful marketing tool

Business signs are big, colourful adverts that should catch the attention of potential customers and make them curious about your shop or company. A good sign can be the reason someone decides to pop in and see what you are offering.

Make Your Message Clear

Simplicity is key when it comes to signage and your signs should let your customers know your message as quickly and simply as possible. Your signs should have the basic information like the name of your business, your contact details and what service you offer. You can make your sign as easy to understand as possible by using a bold, easily readable font that can stand out from a distance.

Vehicle Signage

Putting a sign on your car or van is like having a moving advert. As you drive around, lots of people can see your business name and what you do. It’s also great for local businesses because you’re advertising in the areas where your customers live and work

Stand Out from the Crowd

A really eye-catching sign can make your business look different from others. This can make customers choose your shop over others, especially if your sign looks more interesting or professional. Customised signage, such as the examples seen at https://treaclefactory.co.uk/services/signage/, can make you stand out from the crowd.

Keeping Signs Consistent

Consistency is important for building a recognisable brand, Make sure that the branding like the fonts, logos and colours are the same across all the signs. Keeping everything the same will encourage brand recognition across all the signage.

Signage Location

Where you put your signs is as important as the design of the sign. Shop front signs, for example, should be placed where they have maximum visibility from either the road or the street.

Digital Graphics

Digital signs use screens which are bright and can grab attention, especially at night. You can change what they say quickly, which is handy for showing off new products or special deals. Digital signs can also make your shop look modern and up-to-date.