Display advertising describes the visual ads placed around the content you read or watch – pictures, animated GIFs, short videos or other interactive adverts that usually link to a product page or sign-up form. These ads live in set spots on a page like sidebars, headers or between articles.
How Display Ads get on the Page
When a page loads, an ad slot becomes available, and the site asks ad systems if someone wants to buy that slot. In many cases an automated auction happens in milliseconds where advertisers bid for the chance to show their creative to a user. The winner’s creative is delivered. Tracking pixels or tags count views and clicks so advertisers can measure performance. Many advertisers prefer https://thebannermen.com/banners/animated-ads/html5/ these because they adapt to different screen sizes, making them perfect for desktop and mobile.
Types of Display Ads
Static banners – simple graphics with a headline and link. Animated banners – moving designs, often looping to grab attention. Rich media ads – interactive banners that expand, play sound or respond to mouse hovers. Compared to older Flash banners, HTML5 banners load faster and are supported across all modern browsers. Video ads – short clips played directly within the banner frame. Retargeting ads – reminders of products you previously viewed online.
Targeting and Buying
Ads can target by page context, demographics or user interests. Buyers can choose between direct deals with publishers, programmatic real-time auctions or ad networks. Users can limit tracking with browser settings, ad blockers and laws like GDPR, so advertisers must balance targeting power with respect for users’ rights.
